Lucy Mecklenburgh on October 2013 FHM. Image from mirror.co.uk
Lauren Pope wears a clip-in hair extension from her Hair Rebab London range. Image from reveal.co.uk
Before the likes of Lucy Mecklenburgh and Sam Faiers appeared in The Only Way is Essex, there were no magazine deals or boutiques No, these were in part the creation of TOWIE, which gave these young Essex girls a platform in which to build a media image. As the long running show has progressed we have seen less scenes of the girls lying on each others beds drinking cups of tea and more scenes of them working in their shops and on photoshoots. It is no longer a show documenting the lives of normal Essex girls, but rather one giving an insight into the life of a celebrities. It is arguable that some of the stars careers have ascended to such a point that their sole claim to fame is no longer just TOWIE.
This happened to Amy Childs who was quick to leave the show, as soon as her boutiques had hit the ground running and clothing and beauty lines was taking off. Similarly Mark Wright left when television presenting deals were on the horizon. You could argue that some of the current cast are too big for the show now.
Lucy Mecklenburgh's career has escalated in the last year, as she is no longer just a TV personality. She has launched her own fitness website, Results with Lucy, signed a modelling deal with Select model management as a special bookings model and has just recently set her sight on an acting career. It was only a couple of weeks ago that Lucy was prowling the streets of LA dining at The Ivy and meeting Doug Reinhart. Most notably, it would seem that even Lucy herself no longer defines herself by TOWIE as on her bio for her Offical Twitter page, she simply has 'Fitness and Fashion Media Bookings', with no reference to the show.
Lauren Pope's career has also progressed as well, as she has DJ'd for Ministry of Sound and has her own brand of clip-in hair extensions, Hair Rehab London which have been worn by Little Mix members Perrie Edwards and Jesy Nelson.
Whilst TOWIE has played a huge part in both Lucy and Lauren's lives, they are no longer defined by it. Their outside projects have done much to evolve their careers and develop their celebrity statutes. They are now known as business women with expanding brands, not just a cast member in a reality television show. Perhaps they are too big for the show?
What do you think - are these TOWIE stars too big for the show? Should the programme just document the lives of normal Essex girls?
Helen Flanagan and James 'Arg' Argent. Image from reveal.co.uk
Helen Flanagan and James 'Arg' Argent. Image from thesun.co.uk
Helen Flanagan, James 'Arg' Argent and Amy Childs. Image from reveal.co.uk
Celebrity Super Spa is Channel 5's latest reality TV offering in which celebrities try their hands at being beauty therapists, performing an array of treatments on the public in Herberts Salon, Liverpool. These budding beauticians were mentored by salon owner Herbert Howe.
Celebrities that are taking part include Helen Flanagan, James 'Arg' Argent from The Only Way is Essex, chefs Rustie Lee and John Burton Race, Most Haunted's Yvette Fielding and actor Jodi Latham. If you are a Daily Mail Online fan like me you will have seen pictures of Helen Flanagan being papped in Liverpool leaving her hotel for filming and handing out flyers in the streets to promote the show.
Helen being the ingenious girl that she is has worn a variety of eye-catching outfits for filming, from a floral bomber jacket and ripped jeans Rihanna style to a barbie dress and pink two piece matching jacket and skirt. She has also posted pictures of herself with Arg to her Instagram account, indicating that these two got on better than they did with any of the other celebs. If anything I am just excited to see this duo work together and watch their chemistry, especially seeing as they are such different characters.
Helen is very into looking immaculate whilst Arg is quite laddish and a real practical joker, who is bound to have wound Helen up whilst filming. Indeed Arg tweeted a picture of Helen's nipples showing through a see through top. She then got him back by posting a picture of him eating fast food, taking the mick out of his huge appetite. If this is not enough, rumours are flying that Helen may make a cameo appearance in TOWIE.
The show looks set to be a reality show 'love in' as ex-TOWIE cast member Amy Childs has also undertaken some filming for the show, perhaps offering her beauty advice to the celebrity contestants.
I feel that the numerous paparazzi pictures of Helen and Arg walking around the streets of the North for filming, has made us eagerly anticipate Celebrity Super Spa even more. This coupled with the image of the squemish Helen Flanagan doing a vajazzle on someone makes the wait for the series even more tense.
Celebrity Super Spa starts on 13 September, 2013 on Channel 5.
Will you be watching?
